PRIVACY POLICY
Last updated: 17 September 2026
This privacy notice for Masuru Limited (doing business as Let’s Go Seafood Delivery) (“we”, “us”, or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:
- Visit our website at letsgodeliver.com, or any website of ours that links to this privacy notice
- Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@letsgodeliver.com.
SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice. You can find more detail on any topic using the table of contents below.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? No. We do not process sensitive personal information.
Do we collect any information from third parties? No. We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties, as described below.
How do we keep your information safe? We have organisational and technical processes in place to protect your personal information. However, no method of transmission or storage can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located, applicable privacy law may give you certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by contacting us at privacy@letsgodeliver.com, or by visiting letsgodeliver.com. We will consider and act upon any request in accordance with applicable data protection laws.
TABLE OF CONTENTS
- What information do we collect?
- How do we process your information?
- What legal bases do we rely on to process your information?
- When and with whom do we share your personal information?
- Do we use cookies and other tracking technologies?
- How long do we keep your information?
- How do we keep your information safe?
- Do we collect information from minors?
- What are your privacy rights?
- Controls for Do-Not-Track features
- Do we make updates to this notice?
- How can you contact us about this notice?
- How can you review, update, or delete the data we collect from you?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide when you register on the Services, express an interest in our products and Services, participate in activities on the Services, or otherwise contact us.
The personal information we collect may include:
- Names
- Phone numbers
- Email addresses
- Mailing / delivery addresses
- Billing addresses
- Usernames and passwords
Sensitive information. We do not process sensitive information.
Payment data. If you make a purchase, your payment card details are collected and processed directly by our payment providers, Stripe and Revolut. We do not store your full card number. You can review their privacy notices here:
- Stripe: https://stripe.com/gb/privacy
- Revolut: https://www.revolut.com/privacy-policy/
All personal information you provide must be true, complete, and accurate, and you must notify us of any changes to it.
Information automatically collected
In short: Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not usually reveal your specific identity, but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, approximate location, and information about how and when you use our Services. This information is primarily needed to maintain the security and operation of our Services, and for internal analytics and reporting. We also collect information through cookies and similar technologies (see section 5).
The information we collect includes:
- Log and usage data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you use our Services (for example, IP address, device information, browser type and settings, and information about your activity such as date/time stamps, pages and files viewed, searches, and other actions).
- Device data. Information about the computer, phone, tablet, or other device you use to access the Services, such as IP address, device identifiers, browser type, hardware model, internet service provider and/or mobile carrier, and operating system.
- Approximate location data. We infer your approximate, general location from your IP address (for example, your city or region) to help operate and secure the Services and confirm delivery areas. We do not collect precise GPS location.
Google APIs
Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
2. HOW DO WE PROCESS YOUR INFORMATION?
In short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, including:
- To facilitate account creation and authentication and manage user accounts, so you can create and log in to your account and keep it in working order.
- To deliver and facilitate delivery of services, including fulfilling your orders and arranging delivery.
- To respond to your inquiries and offer support.
- To send administrative information, such as details about our products and services and changes to our terms and policies.
- To fulfil and manage your orders, including payments, returns, and exchanges.
- To send marketing and promotional communications, where you have consented or where otherwise permitted by law. You can opt out at any time (see section 9).
- To protect an individual’s vital interests, such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In short: We only process your personal information when we have a valid legal reason (a “legal basis”) to do so under applicable law.
The UK GDPR (and, where relevant, the EU GDPR) requires us to explain the legal bases we rely on. We may rely on the following:
- Consent. Where you have given us permission to use your information for a specific purpose (for example, marketing emails or non-essential cookies). You can withdraw your consent at any time.
- Performance of a contract. Where processing is necessary to fulfil our contract with you (for example, to take and deliver your order), or to take steps at your request before entering into a contract.
- Legitimate interests. Where processing is necessary for our legitimate business interests — such as maintaining the security of our Services, preventing fraud, and improving our Services — and those interests are not overridden by your rights.
- Legal obligations. Where processing is necessary to comply with our legal obligations.
- Vital interests. Where processing is necessary to protect someone’s vital interests.
We are the “data controller” of the personal information described in this notice, as we determine the means and purposes of the processing.
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In short: We may share information in the specific situations described below.
- Service providers. We share information with third parties that perform services for us, such as payment processing (Stripe, Revolut), delivery, hosting, and analytics. They may only use your information as necessary to provide those services to us.
- Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Legal and safety reasons. We may disclose information where required by law, to enforce our terms, or to protect the rights, property, or safety of any person.
We do not sell your personal information.
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In short: We use cookies and similar technologies. Non-essential cookies are only used with your consent.
We use cookies and similar tracking technologies (such as web beacons and pixels) when you interact with our Services.
- Essential cookies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and support basic site functions. These are necessary for the Services to work.
- Non-essential cookies (such as analytics and advertising cookies, and abandoned-cart reminders) are only set with your consent, which you give through our cookie banner when you first visit the site. You can change or withdraw your consent at any time via the cookie settings on our website.
Further detail on the specific technologies we use and how to manage them is set out in our Cookie Policy at letsgodeliver.com/cookie-policy, which is provided through our cookie consent tool. You can also change or withdraw your cookie choices at any time via the cookie settings link on our website.
Google Analytics. Where you consent, we use Google Analytics to help us understand how the Services are used. You can opt out of Google Analytics across websites via https://tools.google.com/dlpage/gaoptout. For more information on Google’s privacy practices, see the Google Privacy & Terms page.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
In short: We keep your information for as long as necessary for the purposes set out in this notice, unless a longer period is required by law.
We keep your personal information only for as long as necessary for the purposes described here, unless a longer retention period is required or permitted by law (for example, tax and accounting requirements). When we no longer have a legitimate business need to process your information, we will either delete or anonymise it, or, if that is not possible (for example, because it is held in backups), securely store and isolate it until deletion is possible.
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
In short: We aim to protect your personal information through organisational and technical security measures.
We have implemented appropriate technical and organisational security measures designed to protect your personal information. However, no method of transmission over the internet or method of storage is 100% secure, so we cannot guarantee absolute security. You access the Services at your own risk and should only do so within a secure environment.
8. DO WE COLLECT INFORMATION FROM MINORS?
In short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect data from, solicit data from, or market to children under 18. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of a minor and consent to their use of the Services. If we learn that we have collected personal information from a user under 18, we will deactivate the account and take reasonable steps to delete the data. If you believe we may have collected such data, please contact us at privacy@letsgodeliver.com.
9. WHAT ARE YOUR PRIVACY RIGHTS?
In short: You have rights under UK (and, where applicable, EU) data protection law that give you access to and control over your personal information.
Under applicable data protection law, you may have the right to:
- Request access to and obtain a copy of your personal information
- Request correction (rectification) or erasure of your personal information
- Restrict or object to our processing of your personal information
- Request data portability, where applicable
- Not be subject to solely automated decision-making
To make a request, contact us using the details in section 12.
Complaints. If you believe we are unlawfully processing your personal information, you have the right to complain to the UK’s data protection authority, the Information Commissioner’s Office (ICO) — ico.org.uk. If you are located in the EEA, you may complain to your local supervisory authority.
Withdrawing consent. Where we rely on your consent, you may withdraw it at any time by contacting us. This will not affect the lawfulness of processing carried out before withdrawal.
Opting out of marketing. You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails, or by contacting us. We may still send you service-related messages (for example, about your order or account).
Account information. You can review, change, or delete your account information at any time by logging into your account settings, or by contacting us. On request, we will deactivate or delete your account, though we may retain limited information to prevent fraud, resolve disputes, enforce our terms, or comply with legal requirements.
10. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature. As no uniform standard for recognising DNT signals has been finalised, we do not currently respond to DNT signals. If a standard is adopted in future, we will update this notice accordingly.
11. DO WE MAKE UPDATES TO THIS NOTICE?
In short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated date at the top of this notice. If we make material changes, we may notify you by prominently posting a notice or by directly sending you a notification.
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at privacy@letsgodeliver.com.
Masuru Limited is the “data controller” of your personal information. For any data protection queries, you can also contact us at privacy@letsgodeliver.com.
Masuru Limited is registered with the UK Information Commissioner’s Office (ICO), registration reference ZC222023.
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Depending on the applicable laws of your country, you may have the right to request access to the personal information we collect, correct inaccuracies, or delete it. You may also have the right to withdraw your consent. These rights may be limited in some circumstances by applicable law. To make a request, please email privacy@letsgodeliver.com or visit letsgodeliver.com.